Isnaen Rachmat Al-Hafidz, Nur Hasyim, Akhriyadi Sofian

Digital platforms have become important sites for contemporary feminist activism, particularly in sociocultural contexts where patriarchal norms, moral conservatism, and platform governance shape public discourse. In Indonesia, Instagram has emerged as a contested digital space in which feminist expressions are both enabled and constrained. This study examines how feminist discourse is constructed, sustained, and adapted through the Instagram account @indonesiabutuhfeminis, a grassroots digital feminist community. Grounded in Berger and Luckmann’s theory of the social construction of reality, the study explores feminist activism not merely in terms of visibility or engagement, but as an ongoing process of meaning construction within a structurally challenging digital environment. Using qualitative content analysis of visual and textual posts published between 2021 and 2022, complemented by systematic online observation of interaction patterns and platform practices, the findings show that feminist discourse on the account is maintained through adaptive practices rather than isolated campaigns. These practices include the repeated circulation of accessible visual-textual content, the strategic use of hashtags to foster collective identification, sustained interaction with followers, and the activation of a secondary account following platform disruption. As a single-case qualitative study, the findings are not intended for generalization; however, they provide an in-depth understanding of how grassroots feminist activism navigates digital vulnerability while maintaining ideological continuity. This study contributes to digital feminism scholarship by demonstrating how social media functions as a site where feminist meanings are continuously constructed, negotiated, and stabilized within contested digital spaces in contemporary Indonesia.